INDUSTRY:

Service Design

CLIENT:

Eaton Center

YEAR:

2024

EXPERIENCE:

Service Designer UX Researcher

Eaton Connect

Eaton Connect reimagines CF Toronto Eaton Centre as an inclusive hub, using hybrid service design to connect new Canadians with community through commercial space.

research & analysis

Stakeholder mapping, onsite observations, and user interviews revealed three core barriers for new Canadians: navigation confusion, lack of community spaces, and cultural disconnect. This led us to ask: how might we make Eaton Centre feel truly inclusive?

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result.

The Violet Orbit design gained popularity among artists and designers due to its versatility and visual appeal. The purple bubbles were incorporated into various art pieces, including album covers, exhibition posters, and abstract graphics. This design complemented other artistic elements seamlessly, adding a fresh, modern touch to a range of creative projects. Feedback showed these bubbles quickly became a favored design element, bringing new dimensions to artistic works.

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testimonial.

Violet Orbit blends simplicity and depth, with purple bubbles adding originality and modernity—a perfect touch for abstract beauty.

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Maya Bennett

Founder & CEO

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