Eaton Connect
Project type
Service Design
CLIENT:
Eaton Center
YEAR:
2024
EXPERIENCE:
Service Designer UX Researcher
about.
A hybrid service design that transforms CF Toronto Eaton Centre into an inclusive space for new Canadians
about.
A hybrid service design that transforms CF Toronto Eaton Centre into an inclusive space for new Canadians
research & analysis
Stakeholder mapping, onsite observations, and user interviews revealed three core barriers for new Canadians: navigation confusion, lack of community spaces, and cultural disconnect. This led us to ask: how might we make Eaton Centre feel truly inclusive?
concept & prototype.
Usability interviews with two participants rated the experience 8 out of 10. Key iterations included larger text for low English readers, clearer station markers, and a "start anywhere" onboarding approach.
